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Case Study: How a unified SEO and Google Ads strategy doubled annual lead volume from 600K to 1.2M in 12 months

Chegg India had hit a growth plateau, with annual leads stagnating at ~600K. SEO and paid teams worked in silos, and last-click attribution masked the true impact of organic efforts.

With a bold goal to reach 1.2M leads without doubling ad spend, the solution required a unified SEO + SEM strategy, smarter measurement, and full-funnel conversion optimisation.

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